Eliot Vella Photography
A full rebrand for freelance photographer Eliot Vella, built by understanding how he works and translating his personality, approach and photography into a true brand identity.
Eliot Vella is a freelance photographer who was looking for more than a new logo. He needed a visual identity that genuinely reflected who he is, how he works and the way he approaches photography. The project became an opportunity to understand the person behind the camera and build a brand around that understanding.
Throughout the process, I took the time to learn how Eliot works, what matters to him and how he approaches his photography. I learned from him as a photographer and used that understanding to shape the identity rather than forcing a predetermined style onto the brand. From the initial logo sketches through to the final system, every decision was made to create something that felt connected to Eliot and his work.
I developed the logo, typography, colour system and brand guidelines, supported by mockups showing how the identity could work in practice. The result was a complete and cohesive brand rather than simply a new logo. It gave Eliot Vella Photography a visual identity with its own character, while still leaving the photography at the centre of the brand.
