La Ferme Galtard
A new brand identity for La Ferme Galtard, a French farm-to-table start-up founded by a Gozitan farmer, shaped around its roots, produce and sense of place.
La Ferme Galtard is a new French farm-to-table start-up founded by a Gozitan farmer. From the beginning, the brand needed to communicate the connection between the person behind the farm, the land, and the food being produced. The challenge was to create an identity that felt authentic to that story while giving the new business a clear visual foundation.
Concept Logos:
I developed the brand from the ground up, starting with research and a moodboard to establish the visual direction before moving into the logo and wider identity. I explored how the brand could balance its French setting with its Gozitan roots, creating a visual language that felt natural, grounded and connected to farming. The identity was then developed through typography, colour and supporting guidelines, creating a system that could grow with the business.
The final identity brings together the logo, typography, colour palette and visual direction into one cohesive brand. The moodboard and guidelines provide a foundation for applying the identity consistently as La Ferme Galtard develops. The result is a brand that reflects the story behind the farm rather than simply presenting it as another food business.
